Cooling Paints: A Misnomer?

A DEFINITION OF “COOLING” as it applies to SOLAR, HEAT REFLECTIVE COATINGS. When coatings/paints can cool buildings and when they may not be enough by themselves~ Cooling – An action by something which actively reduces the kinetic or molecular energy (heat) of an object, person or place.  This implies that an action is occurring upon [...]

Solar reflective coatings vs. Insulating paints – What’s the truth?

SOLAR REFLECTIVE DOES NOT MEAN IT INSULATES In the market today you will find two competing exterior finish coating and finish paint technologies which claim the top results for their ability to reflect the sun’s heat.  These are the solar reflective coatings or IR reflective coatings (IR=infrared) and the so-called insulating paints that are ceramic-filled. By definition, [...]

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