Cooling Paints: A Misnomer?

A DEFINITION OF “COOLING” as it applies to SOLAR, HEAT REFLECTIVE COATINGS. When coatings/paints can cool buildings and when they may not be enough by themselves~ Cooling – An action by something which actively reduces the kinetic or molecular energy (heat) of an object, person or place.  This implies that an action is occurring upon [...]

ARTICLE Link: Solar Reflective Coatings for Cool Walls and Cool Roofs

Article from CONCRETE POLISHING MAGAZINE (online subscription). SEE: Free Link below>> See this for a comprehensive scope of understanding of the use of the infrared pigment technology for cooling the “building  envelope”.   It’s not new, but it is still not common here in the US, unless you consider use of the color white in [...]

Solar reflective coatings vs. Insulating paints – What’s the truth?

SOLAR REFLECTIVE DOES NOT MEAN IT INSULATES In the market today you will find two competing exterior finish coating and finish paint technologies which claim the top results for their ability to reflect the sun’s heat.  These are the solar reflective coatings or IR reflective coatings (IR=infrared) and the so-called insulating paints that are ceramic-filled. By definition, [...]

Why solar reflective coatings now?

A QUESTION OF VALUES AND STEWARDSHIP TO COOL A HOT PLANET There are always multiple reasons why technological advances that come with positive cultural, global, and societal impact make sense and are taken up successfully by people, but their uptake isn’t always fast. Key is does it really make a difference and does it change [...]